Heuros is an Australian company which produces media for the manufacture of cruelty-free, lab-grown, animal meat. In the following design, I endeavoured to harness 'compassion for animals' – one of the main driving ideas behind companies like Heuros – in order to create an immersive and engaging experience for site visitors.
Heuros' current focus is to garner industry partners – with whom they may collaborate – in order to increase the overall commercial viability of cultivated meat products. My design intends to inform visitors about Heuros' production processes, whilst encouraging/ushering prospective business partners into getting in touch for involvement. I was not in the position to produce or amend website copy to any significant degree, and therefore was not able to curate tone.
I boiled Heuros' recurrent brand palette down to 2-4 colours, although – in contrast – I chose to treat the website itself, far more liberally; taking chromatic cues from the imagery at my disposal, to establish a bright and endearing sensibility; brimming with personality, just as animals can be. I hope you enjoy scrolling through.
Thank you so very much for taking the time to look through my work!
Look out and be grateful for family and friends, keep healthy, and be kind!
